Posts Tagged: Marketing

Wireframes done right, they might not be what you think they are…

Someone emailed me yesterday, and mentioned they were going to make “a” wireframe to figure out how their site/app would work. Here’s my response… Wireframe are about QUESTIONS not answers. You should check out the website “”. They have a free test every month that you can see. It’s amazing because such subtle changes can… Read more »

I usually think “Game Theory” is bull, but here are some great real-world examples

The New York Times has an article about some of the ways Uber uses psychology (i.e. Game Theory) to “trick” it’s drivers. The subtext of this article is Uber is evil/cruel/privileged/disgusting (which at least as the top level it seems it is), but the strategies they use here are NO different than ANY company tries to do. Regardless of… Read more »

How to land a five-figure design/UX job

Louise Campbell wrote a great article titled “How I Landed My First 5-Figure UX Design Contract“, but it really could be “how to get a job”. Steps are simple: Find where you want to work (limit yourself to people who can pay you fairly) Use technology to stalk them. When they’re ready, jump on the… Read more »

What if Microsoft Designed the iPod Packaging?

Classic video. I forgot how funny/true this is. It’s a good example of how “smart” people can make “smart” decisions and still come up with crap. Thanks Caroline for sharing on Facebook and reminding me how amazing this is…

Anticipatory Design: The Opportunities and Risks

Have you ever thought about how the web would look like if we could anticipate user needs? The idea to personalize user experience and serve different content to different people based on their interests has lately appeared in the discussions about web design. The new approach is called anticipatory design, or sometimes context design, and… Read more »

The $300 Million Button

Mark Madison sent this over to me. It’s from 2009, but boy does it still apply! How Changing a Button Increased a Site’s Annual Revenues by $300 Million It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing… Read more »

How one of the top social media management apps lost half their social referral traffic in the past 12 months

I’ve been failing at social media marketing. It feels weird admitting this, too: We as a Buffer marketing team—working on a product that helps people succeed on social media—have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more. And that’s super scary to admit. A pretty frank admission… Read more »