Posts Tagged: Data

I usually think “Game Theory” is bull, but here are some great real-world examples

The New York Times has an article about some of the ways Uber uses psychology (i.e. Game Theory) to “trick” it’s drivers. The subtext of this article is Uber is evil/cruel/privileged/disgusting (which at least as the top level it seems it is), but the strategies they use here are NO different than ANY company tries to do. Regardless of… Read more »

The $300 Million Button

Mark Madison sent this over to me. It’s from 2009, but boy does it still apply! How Changing a Button Increased a Site’s Annual Revenues by $300 Million It’s hard to imagine a form that could be simpler: two fields, two buttons, and one link. Yet, it turns out this form was preventing customers from purchasing… Read more »

Want to read about what makes a visualization memorable?

Borkin and I chatted recently about her findings and their implications for those doing visual communication of any kind. Among her key findings are: Visualizations that are memorable “at-a-glance” are often the most memorable even after longer viewings — i.e., there is something instant, enduring and intrinsically powerful about memorable graphic Titles and text are key elements in… Read more »

Who uses social media? Duh statistics.

HypeBot has some “interesting” projections that match their name (hyped up). They claim that the number of 65-year-old and older social media users are going to increase by 2m in the next year. At first I was skeptical, and not just because of their name or the heinous colors they chose, but because I can’t think of… Read more »

Don’t follow your passion.

If you poll a thousand people who are successful, they’ll all say that they love what they do. And so the broad conclusion of the world is that if you do what you love, then you’ll be successful. That might be true. But it also might be the case that if you’re successful, you love… Read more »

Building the perfect pitch deck

Why do some startups get funded? What makes the best pitch deck? DocSend and Professor Tom Eisenmann from Harvard Business School set out to answer these questions by looking at the pitch deck of 200 startups. Here’s the top things they found: