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Google gets into Optimization game

April 3, 2017

Google analytics has had some very basic A/B testing tools built in, but it looks like they’re upping their game and competing directly with Otimizely now too…

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Filed under: Marketing, Usability, Web Development

Tags: AB Testing, Data, Data Design, Data-Driven Design, Optimization, Optimize.ly, Optimizely, Testing, Usability, User Testing, Web Design, Web Development

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