I had an interesting experience at an Apple Store and wanted to share it as a followup from my post early this week about the importance of color in design.
When I walked into the Apple store, I felt totally stressed out and overwhelmed and like there was no one there to help me. Usually when I get to an Apple store I feel well taken care of. Plenty of people to help, but not obtrusive… but the last couple of times I haven’t. And the reason is as simple as color.
When I walk into a store I see there are plenty of employees and even at a busy time busy I feel like I can find someone easily. The stores are wide open and easy to see and the ratio of “students to teachers” is always a good ratio.
But now, the shirts are grey, and honestly I can’t see shit. It looked more like this, and honestly it sort of sucked.
Don’t get me wrong. There were still plenty of knowledgable, helpful, employees (who spoke English which was good b/c I’m still in Italy and my Italian sucks…)
I know there’s a new more “casual” dress code at Apple, but it sucks for the customer. Remember color maters. It’s easy to spot.