The core object of the Lean philosophy is waste. Quality is fundamentally about variability. And design is about intent. John Moran
Design is about intent eh?
I always said the purpose of design is to make someone feel something or to make someone do something. But it’s true, if you take that up a level, just doing something or feeling something isn’t really the goal. It’s about getting them to do or feel what you intend.
So yeah design is about intent.