Design is about intent

The core object of the Lean philosophy is waste. Quality is fundamentally about variability. And design is about intent. John Moran

Design is about intent eh?

I always said the purpose of design is to make someone feel┬ásomething or to make someone do something. But it’s true, if you take that up a level, just doing something or feeling something isn’t really the goal. It’s about getting them to do or feel what you intend.

So yeah design is about intent.

Love it!

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